BMW Dynamic Car Identity reimagines Roundel [w/video]

 First we had the "LOOK AT ME" headlights; now we seem to be getting the twirling propeller.  Is there no end to the desire of the Uberwursts to trumpet their self absorbed superiority?  They'll all go absolutely ape poo over this gimmick!


BMW Dynamic Car Identity reimagines Roundel [w/video]: "
Filed under: Etc., Marketing/Advertising, Videos, BMW

Proposal for a dynamic BMW roundel - Click above to watch video after the jump

There's everything on the Internet, isn't that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW's roundel logo. It's got the usual form and colors but, to quote Galileo, 'And yet it moves.'



The only other logos we know of that move on a car are on Rolls-Royces and Bentleys - the wheel caps rotate to stay centered, and the hood ornaments will retract. Zafira's idea isn't anything like that. It is neat, but... well, have a look at it for yourselves after the jump and tell us if you can see it in BMW's future.



[Source: YouTube]
Continue reading BMW Dynamic Car Identity reimagines Roundel [w/video]

BMW Dynamic Car Identity reimagines Roundel [w/video] originally appeared on Autoblog on Mon, 03 May 2010 10:30:00 EST. Please see our terms for use of feeds.

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